By Ivan Kabuye
Mbarara City has been a beehive of activity since yesterday (Friday, May 20), thanks to Johnnie Walker.
The city is the first upcountry location to host the new Johnnie Walker Walkers campaign due tonight, May 21, at Agip Motel grounds.
And as a precursor to the event, a team from Uganda Breweries Limited (UBL), the Johnnie Walker franchise holder in the country, took to the streets of Mbarara and made processions that had city residents conclude that “Johnnie Walker had taken over the city”.
The procession, which included UBL employees and brand partners like the new Walkers led by rapper Navio, caused a stir.
The residents were further wowed by the iconic Johnnie Walker striding man that had been strategically stationed next to the famous cow statue, which welcomes visitors to the land of milk and honey.
The striding man was also moved around and stationed at the entrances of different hangouts in Mbarara on Friday night.
Earlier today, the group made another procession around Mbarara town that lasted about four hours as they announced the Walkers tour event.
The tour is part of the recently launched ‘To the Ones Who’ campaign; a movement aimed at celebrating and highlighting the every day steps and leaps that the youth today have taken and keep taking in their bid to change and shift in culture.
The event, which kicks off at 5:00pm, will be characterised by performances by ‘National Walker’ Navio, dancehall star Karole Kasita, Ray G, and a selection of leading Mbarara entertainers.
Celebrated Mbarara media personality and events host MC Kacheche, who is part of the Western Uganda Walkers, expressed gratitude to UBL for taking the bold step to shine a light on the efforts of the youth in Mbarara and all over the country.
“I cannot tell you how happy I am that a brand like Johnnie Walker is celebrating outstanding youth across the country.
“I want to thank them in a special way, for choosing me and others, but most importantly for picking Mbarara to host the first upcountry Walkers edition,” said Kacheche.
The show will see lucky consumers win lots of Johnnie Walker giveaways, including bags, flasks, caps, cocktails, and actual Johnnie Walker bottles.
Access to the event is by purchasing a bottle of Johnnie Walker Pocket Scotch. A Red Label will be going for sh15k and comes with one ticket, while a Black Label will be at sh23k, and will come with two tickets to the show.