By Hussein Kiganda
Musician Bebe Cool (Moses Ssali) has advised the Federation of Uganda Football Association(FUFA) and other sportsmen to copy from the West and use musicians to lure Ugandans into falling in love with sports.
Following Rihanna’s performance at the National Football League (NFL) Super Bowl, the Wire Wire hitmaker reasoned that if artistes perform at different sports events, their fans could follow them to watch these sports events.
“Music and sports work in tandem. For example, over the weekend, Rihanna performed at the Super Bowl. How many people who literally didn’t know about the NFL but wanted to watch because the musician was performing?” he asked.
Bebe was speaking at a recent FUFA strategic meeting at Imperial Royale Hotel in Kampala.
“So, as FUFA, UPL, and clubs, you must make a strategic move to tap into our fans by bringing entertainers closer to the game. When a musician performs at a football match, he comes with his fans who at the end fall in love with the sport,” Bebe added.
Well, at most global football events, musicians have always been invited to entertain football fans. At the 2022 FIFA World Cup, South Korean singer Jungkook, one of the members of the BTS group, performed together with Qatari singer Fahad Al-Kubaisi.
